Locked-down but not Locked-out: End to end consultation sessions

A sizeable number of businesses are struggling in this the lock-down period. Issues ranging from laying of their employees to lack of clients. The lockdown in many countries due to the Corona Virus has rained havoc on the balance sheets of many businesses.

Vistride Technologies has decided to come up with free consultation sessions for our services in Website Development, Digital marketing, and Telemarketing, to help businesses to cling on the last straw.

Has the current economic quagmire halted your progress?
Are you struggling to get the right clients for your business?
Supercharge your online presence through a meticulous sales pipeline.
Leverage bespoke strategies in Website Development, Digital Marketing for your online business.
Sign up for a free end to end consultation session: https://bit.ly/3bZ5d4h
*Only 2 sessions per day.

Despite the challenges in human resources and other supplies that ensure the smooth running of the business, we all are geared up to beat this lock-down like never before. As the nations wait for economy to return to normalcy, at Vistride Technologies wont tire or retire.

We welcome you to be part of the journey.

#Lock-down #Locked-in

 

How to make your E commerce business successful in 2019?

Remember the day when you’ve made up your mind to start an eCommerce business. What were those several things you’ve started to investigate in order to build a solid foundation for it? Here is the list of those aspects you should thoroughly investigate when shaping your successful eCommerce business:

Define the right product to sell. Usually, this point determines the fate of your business. You should be able to estimate your product from the point of view of future customers. One of the typical mistakes: business owners are falling in love with their products and can’t examine them critically. I won’t even tell you the statistics of how many new businesses fail every year. This might seriously disappoint you.

Business owners should be aware of the fact that if they pick a red ocean strategy, they’ll have to struggle for the customers’ attention because the chosen niche is not new. Those who launch innovative products are in the “blue ocean”. They don’t have the competition. As it turns out to be quite difficult to create innovation on the market, entrepreneurs should make efforts to improve their products, marketing strategies, and customer service on a constant basis.

Do you have a clear understanding of who your ideal customer is?

The point is that thousands of people are wasting lots of money on advertising because they haven’t managed to investigate their buyer personas in due time.

What is vital to know about your target audience?

  • demographics (the place of residence, level of income, education, age, gender)

  • attitudes (interests, motivation)

  • What kind of value does your product have? (will it make the life of your customers better and what kind of problems can it solve)

  • what kind of typical/non-typical objectives your buyer personas may have

  • what will make them purchase your product

  • which channels can your customer use to search for your product

What will you get if you segment your target audience in a proper way:

  • you’ll be able to set correct targeting on Facebook

  • you or your marketers will know what kind of messages your audience needs to see in order to find out the value of the product

  • You’ll know how to improve the product in order to exceed the customers’ expectations.

But in this case, a good idea would be to conduct interviews in order to ask the customers directly: what do they like about your product and what they don’t like.

Why do people buy and whether they are ready to pay for what you sell

I have mentioned this issue in one of my articles. After you conduct thorough competitor analysis, you won’t have difficulties with defining a price strategy. But there is one thing, which shouldn’t be forgotten: customers will always find the ways to pay for your product if you arouse a desire to possess it.

You may have the most typical product for your potential customers. But marketing and PR efforts will help you to transform it into something truly prestigious and desirable.

The design of your product is the first thing which creates a bond between your brand and your potential customer. So, the design of your website, your logo and your product are among the most serious investments in your business, because you are going to deal with people, not machines.

You’ll never influence human psychology if you use wrong colors in your brand attributes. You may also think, that’s a trifle and I’m joking, right? Who cares about colors? The answer is EVERYONE.

Once Heinz decided to launch a different kind of ketchup. Not red, but green. And you know what? More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand’s history]. All because of a simple color change.

 

What kind of a design you get, when co-operating with a good UX specialist:

  • it smoothly leads customers through the sales funnel directly to checkout

  • it follows the usability and rail standards

  • contains the best UI/UX practices

  • has a background which raises the conversion rate

  • builds trust

  • looks very attractive for customers

But it’s not enough. Even the best designers often lack some fundamental knowledge which can help influence the sub consciousness of a customer. A desire to buy is always dictated by our sub consciousness (scientists claim, that almost 95% of purchasing decisions are controlled by it). That’s why it’s good for a designer to work with an experienced digital marketer (the one, who knows well how human psychology works). A good content marketer/digital marketer should prepare a structure of relevant content for the customers could:

  • See the value and benefits of making purchases at your store on every step of the funnel

  • Have a desire to spend as much time on the website as possible

  • See the right content in strategic places and could quickly grasp the idea

  • See good CTA’s and increase their AOV

To make it all work, every business owner should make sure that his brand positioning is reflected in reality, not just on the website. If you have the best customer service – prove it. No matter how strong you’re marketing and PR is, if you don’t want to strengthen the relationships with the customer with your real actions. Otherwise, it’s not the brand it’s just an empty phrase. Nowadays a good brand is a result of strong relationships with customers.

6 Critical Tips for Improving Your Company Website

1) What is the primary purpose of your company having a website?

  • Better communicate our services, goals, and company culture to our potential clients.
  • Position our content so that it is more easily accessible and readable for our fans.
  • Redevelop our website back-end so that our non-technical content writers can easily populate the website with new posts and landing pages without assistance from our development team.

2) Who is your website catering to?

Our services wrote to educate and spark the idea of why our value proposition could be worth it. Easy lead generation, for those who are interested, can reach out to us without any friction.

This is where so many of companies screw up.

Instead of being able to win over every particular niche of their targeted audiences, companies try to speak to everyone at once. Focus only on your most relevant audiences, the ones that will engage will you and provide a long term ROI.

3) What kind of content should your website have?

When it comes to justifying a redesign, one thing immediately comes to mind when it comes to content, though; optimization.

Our current site isn’t built for optimization because it isn’t built for A/B testing. That will change.

When you need to figure what content to write about, there is nothing like data. The numbers don’t lie, and with a back-end that will easily let us A/B test anything from headlines to the position of our call to actions (CTAs), we’ll be gathering more insights on what we should be writing about in the first place.

4) How are you capturing warm leads and interested prospects?

The best websites act as a 24/7 salesperson for your company.

  • So what are the tools that you’ll be using on your website so that it can be this automated salesperson?
  • The first step is to identify the current points of friction. Why is your website not selling right now like you want it to?
  • What is the most desired outcome of user behavior that you’re seeking to achieve?
  • If you’re running an app, that means you want visitors to quickly go to the App Store to download your product, or register right on your website without hesitation.

5) How are you expanding your reach?

You need to be thinking ahead. When we started getting into the marketing and content game, we focused on this medium only, blog posts. Now? We have a podcast. We are going into the video world. We’re working on our first book. We’re pushing out more distribution channels, and we need our website to cater all of this.

Design your new website to do the same. As Wayne Gretzky said, “go where the puck is going to go, not where it is currently at.” Plan ahead.

Act ahead. Be ahead. Win ahead.

6) How is your website going to be scalable for future enhancements and growth?

Are you starting to get the idea now?

One of the biggest recommendations we provide to our clients, and even do ourselves, is build your frontend websites on WordPress. WordPress serves as the backend engine that runs the ship for us. The work comes when you want to add any kind of customization., Implementing this customization, though, is much quicker thanks to the framework WordPress provides.

Figure out what is the solution you want to use for the next few years, and support it starting now. The worst thing you can do when building a website is to pour months into planning, designing, programming, and training only to have to rebuild the whole thing soon after.
Make it count, and make it last.

vistride Blog Iportance of Digital marketing

The Importance of Digital Marketing: Top 10 Reasons You Need It

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused AdWords campaign.

     Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Let’s take a look at why your business needs digital marketing to grow and thrive.

1. Reaches People Where They Spend Their Time & Money

In 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
Although as many as 89% of customer messages are ignored by businesses. 22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day.

vistride Blog Importance of Digital marketing 1

30% of people on social media mention a specific brand when referring to milestones in their lives. Gen X is slightly more likely to interact with a brand on social media than millennials. The trend right now is the average person spends over 2 hours a day on social media.

Teenagers average 9 hours. Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends. Social Media is where people are.

But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content. 57% of Millennial say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.

vistride Blog Importance of Digital marketing 1a

But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.
When you understand how to maximize your ROI in social media advertising, you win big.

Social media marketing and advertising are only a piece of digital marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of digital marketing to your business.

2. Levels the Playing Field for Small Business

You’ve seen it happen before. A huge company like Walmart comes to town and wipes out 100’s of local specialty shops. Starbucks rolls in and mom and pop coffee and bagel shops close down. We’ve seen the online equivalent of this with Amazon. It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.

That’s where the importance of digital marketing shines as a beacon of hope for small businesses. It’s the same for brick & mortar, eCommerce, and personal brands alike. Digital marketing actually allows smaller businesses the ability to hold a top ranking position, like a client we helped outrank Amazon and Lowe’s using our AdWords services.

The importance Of Digital Marketing Blog Auction insight

Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones. Continue to explore the benefits and importance of digital marketing. Just how it levels the playing field becomes increasingly clear.

3. More Targeted

When you run a magazine ad, for example, you definitely do some targeting. You know if your target audience reads that publication. You have some control over placement and size. You control the message within certain publisher guidelines. That ad may reach 1 million plus readers.

But what percent of this million is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55. They may have some college education. And you know they’re interested in the type of fashion depicted in the magazine. But that’s a huge demographic.

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.
Who’s that person? It’s the person most likely purchase what you sell. When you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques. You’re not showing the same ad thousands of times over a month’s period. Or interrupting someone’s
program over and over.

So, what kind of targeting is possible with digital marketing? You’ll probably be surprised. Let’s look at search advertising as an example. That includes AdWords. In this form of digital marketing, you target people doing searches in Google. Search results now account for about 64% of website traffic across the Internet. For businesses who’ve put strong focus on SEO (search engine optimization) as
much as 80% of traffic arrives from search results. Search advertising, aka PPC (pay per click) allows you to position yourself near the top of searches. That’s even if that’s not where your website would organically appear.

With search advertising, you can target people with a very specific:

  • Challenge
  • Goal
  • Profession
  • Education level
  • Buying behavior
  • And more

Do this by bidding on search queries that represent these specific targets. Build ads and landing pages around them to convert that traffic.

Social media advertising similarly allows you to narrow your target audience Use the data they’ve collected about their users. Tell Facebook, for example, to only show your ad to people with a very specific recent behavior, interest, location or other identifier.

You don’t spend thousands on one ad. And you can run ads indefinitely. So you can easily modify that ad to connect with different groups of people. You don’t have this level of control over who sees your ad with any other form of marketing.

4. Can Be Hyper-Personalized

We’ve only just begun to discuss the importance of digital marketing in regards to targeting. With email marketing, yet another important part of digital marketing, you can target almost down to the individual level.

We call this “segmentation“. In some cases, you actually can get to the individual level. Marketers call this “personalization“.
72% of consumers prefer that businesses use email to communicate with them. This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you. If they don’t like what you send them, they can just unsubscribe. But when you send them content that is highly relevant, they stay on your list and continue to buy again and again. You can see where in the importance of digital marketing lies in a repeat lifetime customer.

There are basic programs that will allow you to add a person’s name or certain information automatically to an email. But we’re talking about a much more advanced approach that’s proven its ability to get results for our clients, like the improvements in the chart below. That’s email  segmentation, automation, and personalization.

With segmentation, you’re collecting data about each email subscriber. You use this data to sub-divide your list based upon certain traits or behaviors identifiedthrough analytics. Once, divided, send each segment content that is most relevant to that segment. If it isn’t relevant, you don’t send it to them. And if you can make small changes to a piece of content make to it more relevant to a different segment, you do it to reach more people.

Automation allows you to send that content at the optimal time to obtain the desired result. It takes the repetitiveness out of the process. You learn what this optimal time is through your data collection process. This time may be immediately. It may be a certain time of day. It may be sending a certain message before another one. Finally, you have personalization. You recognize a person on an individual level.

You are able to recommend the best products to them because you know their purchase history. You recognize that they just visited your website and abandoned their cart. You refer to them by name. They feel that you respect their individuality.